Though our work isn’t exclusively defined by deliverables, each step in our process carries distinct outcomes that move our clients closer to their goals.

BEFORE

Insights

Aligns thinking around new product and service ideas. The focus of this is to innovate through rapid ideation around company goals, vision and strategy.

Scenarios

Pinpoint develops specific scenarios to create plausible futures for organizations who want to explore change for their products or organizations.

Facilitation

Our workshop and group facilitation services help align client teams around products and services.

Audience Research

We use research methods (Ethnographic research, contextual inquiry, audience interviews, workshops and surveys) to uncover insights about your audience and their tasks. We discover strengths and weaknesses of a product or process and identify areas to further investigate through experimental testing.

DURING

Personas

Discover and describe shared characteristics that illustrate a realistic character sketch representing one segment of the targeted audience.

Task Analysis + User Flow

Our team captures existing processes (if applicable). We prototype new user flows based on project goals.

Heuristic Evaluations

We use established guidelines against which an application or service can be evaluated to provide a quick analysis of potential problem areas and high-level recommendations for ways to improve the site or service.

Information Architecture + Content Strategy

We work to understand and design the existing and future content, optimized for findability, user flow and comprehension.

Interaction + Interface Design

Pinpoint creates detailed wireframe and interaction schematics that serve as a blueprint for visual design and development.

AFTER

Analytics + Optimization

We conduct a detailed review of traffic patterns to analyze site or product use against project goals. We work alongside our clients to develop a comprehensive optimization plan.